Affiliate Marketing 

Affiliate marketing is an advertising model where publishers earn a commission by promoting a product or service made by another retailer or advertiser. The  affiliate partner is rewarded a payout for providing a specific result to the retailer or advertiser. 

Affiliate marketing involves referring a product or service by sharing it on a blog, social media platform, podcast, or website. The affiliate earns a commission each time someone makes a purchase through the unique link associated with their recommendation. 


Advantages And Disadvantages Of Affiliate Marketing 






There are typically many advantages of affiliate marketing as well as drawbacks and disadvantages of digital marketing . Affiliate marketing is widely used in all fields of marketing but some of the advantages and disadvantages of affiliate marketing are given and as follows .

Affiliate marketing can yield great rewards for the advertising company and the affiliate marketer. The company benefits from low-cost advertising and the creative marketing efforts of its affiliates, and the affiliate benefits by earning additional income and incentives. The return on investment for affiliate marketing is high as the company only pays on traffic converted to sales. The cost of advertising, if any, is borne by the affiliate.

The advertising company sets the terms of an affiliate marketing program. Early on, companies largely paid the cost per click (traffic) or cost per mile (impressions) on banner advertisements. As technology evolved, the focus turned to commissions on actual sales or qualified leads. The early affiliate marketing programs were vulnerable to fraud because clicks could be generated by software, as could impressions.

Now, most affiliate programs have strict terms and conditions on how to generate leads. There are also certain banned methods, such as installing adware or spyware that redirect all search queries for a product to an affiliate's page. Some affiliate marketing programs go as far as to lay out how a product or service is to be discussed in the content before an affiliate link can be validated.

So an effective affiliate marketing program requires some forethought. The terms and conditions must be clearly spelled out, especially if the contract agreement pays for traffic rather than sales. The potential for fraud in affiliate marketing is possible.

Unscrupulous affiliates can squat on domain names with misspellings and get a commission for the redirect. They can populate online registration forms with fake or stolen information, and they can purchase AdWords on search terms the company already ranks high on, and so on. Even if the terms and conditions are clear, an affiliate marketing program requires that someone monitor affiliates and enforce rules.

Pros Or Advantages Of Affiliate Marketing

  •  1. Access to a broader market

  • 2. Better accounting of qualified leads

  • 3. Low-cost advertising


Cons Or Disadvantages Of Affiliate Marketing

  • 1.Subject to fraud

  • 2. Less creative control

  • 3. Vulnerable to theft