How to get  job in digital marketing 


If you’ve made it this far, you’re probably convinced that digital marketing is a great career in 2022 and beyond. Now you may be wondering how to get a job in digital marketing, especially if you don’t have the skills or experience that various digital marketing jobs require.

You’re in luck because we’ve helped hundreds of people find digital marketing jobs. They include fresh college graduates as well as adults switching from different fields.




Based on our experience, here are our top tips for how to get a job in digital marketing:

1. Get hands-on marketing experience

The best way to get a job in digital marketing is to show that you’ve achieved concrete, measurable results in real-world marketing campaigns. But how do you do this if you’ve never had a marketing job before?

One way of getting real-world digital marketing experience is by becoming an apprentice for a business owner who’s willing to be your mentor.

We’ve matched thousands of students with businesses for apprenticeship programs. Mentors get marketing help, while apprentices build impressive resumes and a high level of confidence when they get hands-on experience in digital marketing campaigns.

Another benefit of completing apprenticeships is the experience helps you choose your digital marketing career path. Since the marketing field is so varied, you won’t know which specific aspect you’d like to specialize in until you have some work experience.

At the same time, as a digital marketer, you’re expected to be a T-shaped marketer: someone with knowledge of a broad spectrum of marketing streams but specializing in a specific marketing domain.

2. Create an online portfolio

Another way to stand out from other candidates is by having your very own online portfolio. It’s a great way for you to showcase your skills and experience beyond what you can include in a one or two-page resume.

Don’t just post your work samples. Include a brief description of the project, the challenges you had to overcome, and the results you achieved. For example, if you wrote a blog post, say how much organic traffic and backlinks it generated.

There are various tools you can use to create an online profile, both free and paid. But if you’re already signed up in the Acadium marketplace, then your Acadium profile can serve as your online portfolio.

Did you know that your Acadium profile ranks on Google’s search results? This means potential employers can easily see it when they Google you. Your Acadium profile also displays the courses you’ve completed and mentors’ ratings on apprenticeships you’ve done.

And if you’ve submitted Tasks in Acadium, you can choose to display those and their star ratings on your Acadium profile as well. All this adds up to a profile that makes employers want to hire you.

3. Build an impressive personal brand

As a digital marketer, you’re expected to have above-average knowledge of web-based assets. At the minimum, you’re expected to know how to create your own personal brand. A personal brand is defined as:

This means all your online assets—personal website, social media accounts, online portfolio, and so on—must portray a consistent image or character for you. Learn more about how to build your personal brand.

To begin with, you can build a social media page that reflects your passion and help you grow a loyal audience.

4. Get published

If you’re looking for a job as a copywriter or content creator, then you can expect recruiters to ask for writing samples. You’ll leave other job candidates in the dust if you have published works with your byline on them.

This is a good reason to start your own blog. Barring that, you can publish articles on Medium or your LinkedIn account. You can even self-publish a book through Amazon Kindle Direct Publishing. How many other job candidates can say they’ve written a book?

You can also guest post on other people’s blogs to get your articles published. This way, you will also get a chance to network and build relationships with other writers and editors. If you nurture a strong relationship with any of them, they may even become a reference during your job hunt.

5. Master the art of interviews

All things being equal, recruiters will hire the most personable candidate with a culture fit. How do they assess this? Through the job interview.

If you get a lot of interviews but no offers, then it’s possible that you need to hone your interviewing skills. This is why in our flagship employment program, Acadium Plus, we conduct practice interviews with students. This helps them prepare for common interview questions and increases their confidence so that they’re more relaxed and natural during the actual interview.